Zhouzhi Water Street Fireworks Alley

A hub for intangible cultural heritage experiences with daily interactive activities. This sprawling district with endless alleys offers nonstop excitement, while its 40,000-square-meter space holds countless surprises. Since its soft opening in 2022 during construction, Zhouzhi Water Street Fireworks Alley has become travelers’ hidden gem: During the 2023 Lunar New Year and May Day holidays, it welcomed 200,000 daily visitors who trod its cobblestone paths, with annual visits exceeding 10 million. Billions of online taps have amplified its reputation as “The Northern Wide & Narrow Alley, The Ancient Town That Never Sleeps.” By July 2025, the upgraded Fireworks Alley will embed the essence of “endless fun” into every blue brick. Intangible Cultural Heritage Theater: Step into a Thousand Years of Stories The attraction has invited top-tier domestic director teams to create three outdoor live performances and seven indoor immersive theaters specifically for Zhouzhi Water Street Fireworks Alley. Rooted in intangible cultural heritage and featuring situational performances, it offers high-quality immersive theatrical experiences. Ten open-air mini stages throughout the park present free performances all day long—grab a cup of tea and enjoy continuous shows of national intangible heritage, from witty clapper talk performances to breathtaking folk arts that will immerse you at every turn. The street-side shops dazzle with diverse offerings; pick up any cultural souvenir, and you’ll carry the warmth of intangible heritage in your bag. Gamer’s Paradise: The Whole Alley is Your Playground Over a hundred NPCs roam the streets with missions—hand them a silver note to receive challenge quests. Want to test your stamina? Tackle the obstacle course. Love puzzles? Head to Fortune Alley to decode treasure maps. Feeling lucky? Exchange silver notes for surprise gifts at the Treasure Pavilion’s blind boxes. From dawn till dusk, there are no spectators in the “Player’s Jianghu”: team up to unlock hidden storylines, chase NPCs for interactive games, or dominate the park with your silver notes. Here, you’ll play to your heart’s content, earn rewards, and redeem unique cultural souvenirs and limited-edition gifts. After all, the real thrill lies in experiences you can play, earn from, and take home. Whether you seek tranquility in intangible cultural heritage or want to unleash your playful side in games, whether you’re a silver-haired senior or a bouncing child, whether you’re drawn to traditional cultural depth or obsessed with interactive gaming fun—Zhouzhi Water Street Fireworks Alley will send you home brimming with satisfaction.